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Rector and Visitors Presidential Legacy Fund Brochure

Rector and Visitors Presidential Legacy Fund Booklet

Award winner2009-10 CASE District III award winner

Overview

In 2008, VCU’s Board of Visitors established an endowment to honor President Dr. Eugene P. Trani’s legacy and to serve the needs of future VCU presidents. The Office of University Advancement wanted to develop an elegant, sophisticated publication for the newly established Rector and Visitors Presidential Legacy Fund that could be shared with potential donors. An understated black sleeve with a black foil stamp of the university’s logo opens to reveal a gold-toned 6.5" x 6.5" booklet tucked inside along with a donor response card and envelope. The booklet employs a nautical theme and incorporates university symbols, such as the compass, to serve as a metaphor for Dr. Trani’s visionary leadership. The combination of minimal text and large, duotone images effectively communicates information on the fund’s four components, while leaving the reader with a sense of personal involvement in VCU’s future.

Services

  • Writing and editing
  • Design
  • Photography
  • Production management
  • Press checks