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VCU Medical Center Annual Report 2006


Award winner27th Annual Healthcare Advertising
award winner


Mailed biannually to supporters of the VCU Massey Cancer Center, Advance highlights Massey’s many activities and events, as well as the personal and research achievements of its physicians and scientists. Massey requested a redesign of the tabloid-size newsletter to a more user-friendly 8.5” x 11” format with a magazine feel and style.

The engaging cover image incorporates a creative use of the Massey logo while teasers along the bottom of the page offer a snapshot of the inside content. We created a standard look for the recurring departments, such as research news and special events, while giving the feature articles a unique treatment. Photos highlighting researchers, donors and friends help communicate the important role private philanthropy plays in Massey’s commitment to preventing, controlling and, ultimately, curing cancer.


  • Editing
  • Design
  • Photography
  • Production management
  • Press checks