Skip to content

« Previous project | Next project »

Innovations and Perspectives

Innovations and Perspectives


The Virginia Department of Education’s Training and Technical Assistance Center approached us about transitioning its quarterly print newsletter, which we had produced for six years, to an online format. Our goal was to use MovableType, VCU’s blog software, to develop a newsletter that retained the existing content and organization structure, while meeting the accessibility requirements of their audience of teachers, parents and students with disabilities.

We developed the Innovations and Perspectives blog (screen 1) using advanced customization options and incorporated Section 508 accessibility features to account for screen readers and other assistive technologies. The online newsletter retains the familiar purple-and-white color palette from the original print newsletter (screen 2) for the overall design and highlighted content (screen 3). We exchanged the duotone images from the 2-color print newsletter with full-color photography and accents and used the blog’s feed capabilities to create related stories archives by issue (screen 4) and topic area (screen 5). Additional features include a prominent subscription form (screen 6), rotating slideshow (screen 7) and a corresponding HTML email for distribution (screen 8).

Special features/services

  • Flash animation
  • Editing
  • Formatting for HTML email
  • Customized VCU blog template
  • Customized VCU blog feeds
  • Visual design and concept
  • HTML/CSS development