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Client questionnaire for Web

If you’re interested in working with Creative Services on a Web project, please fill out the questionnaire below to get the process started. This questionnaire offers the opportunity to discuss the scope of your project and what you want it to achieve. We will use this information to assign a team and provide you with an accurate estimate of time and cost.

Getting the most from the questionnaire

  1. Share this questionnaire with your colleagues.
  2. Complete and submit the form below or bring a printout [PDF] to your initial meeting with Creative Services. If you have questions or need clarification on a particular question, please don’t hesitate to contact us at (804) 828-1463.

Contact information

Date:

Name:

Department or program:

Campus address:

Campus phone:

E-mail address:

Goals and requirements

1. What are the primary goals of the project?

To promote your programs and services.
To attract prospective students.
To raise funds.
To communicate with alumni.
To attract industry partners.
To serve faculty/staff.
To serve current students.
To build relationships with the community.
Other (Please explain.)

2. What is the No. 1 key message every visitor should take away when visiting your site?

3. Who is your target audience?

4. Is there a call to action?

5. Do you currently have an existing Web site?




If yes, what is the URL of the existing site?

If yes, will this be a replacement of or an addition to the current site?

Replacement
Addition

If yes, name three things you like about your current site and three things you would like to improve.

Project details

6. What is your timeframe for the project?

7. Who will approve each phase of the site as it is completed?



Who will have final approval?

8. Are you working within a budget?

9. Do you have plans to promote the site? Who would be responsible for this activity?

10. Please include any comments or questions you would like addressed:

Content and photography

11. Do you think any sections need to be added to your current site?

Yes, sections need to be added.
No. All the current sections will remain the same.
N/A. I don’t have a Web site yet.

12. Do you think any sections need to be deleted from your current site?

Yes, sections need to be deleted.
No. All the current sections will remain the same.
N/A. I don’t have a Web site yet.

13. Do you have content available?

Yes
No

If no, would you like Creative Services to write it?

Yes
No

14. What existing images/photography/artwork are available?



Where and in what format are they?

15. Will you need photo shoots and/or staff shots for your site?

Yes
No

If yes, how many?



If yes, would you like studio and/or environmental shots?



If yes, will photos be needed for future use in other projects?

Maintenance

16. Once your site is live, Creative Services will provide one month of free maintenance as part of your site development. After this point, we can continue to maintain your site at an hourly rate or turn it over to your office to maintain.

Who will be responsible for maintaining the site after it goes live?

Creative Services
Your department (Creative Services will no longer have access to your site.*)

*Creative Services also offers site assistance on a per-job basis.

17. Are you interested in using the university’s content management system to make updates to your site?

Yes
No

Look and feel

18. Which of the following personalities do you want to convey through your site?

Feminine Masculine
Casual Formal
Energetic Relaxing
Progressive Traditional
Unique Familiar
Fresh Established
Young Mature
Solitary Popular
Bold Calm
Trendy Classic
Innovative Conservative

Please list other adjectives here:

19. Will the site reinforce an existing branding or marketing strategy?

Yes
No

If yes, what is it?

20. Does your department have a theme or slogan?

21. What are your department’s strengths?

22. List examples of Web sites that you like and Web sites that you don’t like:

Technical requirements

Requirement
Yes
No
 I’m thinking about it for the long-term
Provide information dependent on visitor status (customized home page/Web content based on visitors’ preferences).
 
Create a staff login or other limited access section using password-protection functionality.
 

Custom forms.

Please explain purpose and function:
 
Access to Web site statistics (operating system, browser type, IP address, page views, etc.).
 
Discussion groups and/or mailing lists for users.
 
Multimedia (animation, video, audio).
 
Multimedia designs such as Flash animation.
 
Site search capabilities.
 
E-commerce (shopping cart).
 
Integration of existing database(s).
 
Creation of new database(s).
 
Blog to self-publish and archive news and announcements.
 
Image slide show.